[OpenRelief Outreach] [PR] Who do we need to communicate with and how should that happen?

[Jane Johnston]

I agree. Your revision on Audiences sounds spot on, with a promotion of the
relief crews in order of priority:

1) Technologists who can help design, refine and advocate the OpenRelief
solutions
2) Volunteer and professional emergency relief crews who need to deploy and
use the solutions
3) Commercial enterprises who can put these solutions into production (or
build some of them)

I would also re-add "4) The Media", as long as they are channels to address
1-3.

I suggest we add this to the website, in a "Who we need" section:

*Who we need*

- Technologists who can help design, refine and advocate the OpenRelief
solutions
- Professional and volunteer emergency relief workers who can help design,
test and advocate OpenRelief solutions
- Commercial enterprises who can put these solutions into production




On 24 March 2012 09:14, Shane Coughlan <shane at openrelief.org> wrote:

> Hi Jane
>
> On Mar 20, 2012, at 5:19 AM, Jane Johnston wrote:
> > Reading your excellent summaries Shane, a pressing question for comms is
> whether you see deployment to be mainly:
> > 1) Top down - Authorised by, then provisioned by NGOs / governments via
> standard procurement routes
> > OR
> > 2) Bottom up - Driven by pro-active technologists, interested
> individuals and aid-workers on the ground
> > This will shape all communications strategies. I would be firmly on the
> side of 2) -- get it right, and 1) will follow --- with dramatically
> reduced procurement cycles.
> > If standards for interconnect with the existing, traditionally procured
> aid-worker tool-kit are met, there should be no (communications) reason why
> 2) could cause harm / interfere with existing disaster solutions?  Thoughts?
>
> OpenRelief is a project designing and testing solutions to help reduce
> uncertainty in a disaster situation. A launch goal will be to drive the
> growth of a community to build, improve and deploy these solutions. On
> reflection that probably means - at least in the early days - attracting
> technologists and commercial enterprises to get the ball rolling. Therefore
> bottom up sounds right.
>
> Therefore perhaps it would be worth reassessing the suggestions from my
> previous mail about audiences?
>
> Previously:
> - Developers and other people who can help contribute to making our
> solutions
> - The government agencies or NGOs needed to authorize the technology and
> its procurement for disaster relief
> - Volunteer and professional emergency relief crews who need to deploy and
> use the solutions
> - The media
>
> Bottom up revision?:
> - Technologists who can help design, refine and advocate the OpenRelief
> solutions
> - Commercial enterprises who can put these solutions into production (or
> build some of them)
> - Volunteer and professional emergency relief crews who need to deploy and
> use the solutions
>
> > On an initial PR note:
> > Additional real estate to be snapped up:
> > - Pinterest (bear with me on this!)
> > - Twitter for non-techies?
> > We need to start producing a low-tech, project update feed (twitter
> would be fine) for interested non-techies. Standard subscribe-me buttons on
> openrelief.org / openrelief.com
>
> I have twitter and facebook, as well as linkedin:
> https://twitter.com/OpenRelief
> https://www.facebook.com/OpenRelief
> http://www.linkedin.com/company/2527379?trk=tyah
>
> I have applied for Pininterest.
>
> Regards
>
> Shane
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>
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